We're on a mission to harness the power of big data to bring an unprecedented depth of customer insight.

Big Data for Humans was founded in 2014, not by a typical team of 'tech guys' but by a group of highly experienced retailers with decades of shop floor customer experience under their belts. They are on a mission to harness the power of big data to bring an unprecedented depth of insight into customers - not just as lines on a spreadsheet but as 'humans' with unique tastes, needs, life cycles and spending habits.

Big Data for Humans is an alumni of Techstars London and has a 40 strong team across four offices in London, Glasgow, Singapore and Malaysia. The business received $1.2 million investment funding in June 2015 and a further $3 million in July 2016. Clients include Air Asia, Tesco and Selfridges Ltd.

As marketers fuelled by an obsession with customers we enjoyed first hand success through running customer centric marketing plans, but as technologists we knew how hard it was to execute on their data.

So we discovered a way to automate actionable customer insights using networks and founded Big Data for Humans so any marketer can deploy the technology. The results have been incredible!

Peter Ellen CEO Co-Founder

Meet Our Humans

Europe

Peter Ellen

CEO, Co-Founder

Peter is a serial entrepreneur with over 25 years experience in the retail and software industries, previously co-founding the retailer...

Peter is a serial entrepreneur with over 25 years experience in the retail and software industries, previously co-founding the retailer Fopp [sold to HMV], and Maxymiser Inc. [sold to Oracle]. Peter studied marketing at Post Grad, MCIM. Peter played alto sax on the seminal NME indie album C86.

Steven Rose

CTO, Co-Founder

Steven is a veteran of the marketing software and CRM industries having built solutions for some of the world’s leading...

Steven is a veteran of the marketing software and CRM industries having built solutions for some of the world’s leading banks and retailers. Steven studied high-performance computing from the Edinburgh Parallel Computing Centre and graduated from Manchester Business School. Steven loves greyhounds, having adopted several ex-racers.

Javier Brage

COO

Javier has over 20 years' expertise in high growth companies, typically taking start-ups from seed investment to acquisition. For the...

Javier has over 20 years' expertise in high growth companies, typically taking start-ups from seed investment to acquisition. For the last 6 years, he was CFO/COO at Maxymiser which was acquired by Oracle in 2015. Outside work you will find him training for triathlons and duathlons, where he continues to represent Great Britain in his age category.

Angela McCourt

VP Talent

Angela has 20 years experience of HR Leadership with Fopp, TopShop, Apple and Viacom. She has an HR degree and...

Angela has 20 years experience of HR Leadership with Fopp, TopShop, Apple and Viacom. She has an HR degree and MBA from GCU and is passionate about engaging and developing Talent. Angela loves hunting for vintage treasures at car boot sales.

Hazel Morton

Customer Outreach Manager

Hazel has been with Big Data for Humans for two years and loves how our family of humans has grown....

Hazel has been with Big Data for Humans for two years and loves how our family of humans has grown. She graduated from Lancaster University with a first class BBA degree in Business Management, where she also got the opportunity to live, study and surf out in Australia. One of Hazel's biggest achievements was completing Jailbreak and managing to get to Amsterdam without spending a penny.

Matt McMillin

Customer Success Manager

Matt brings a wide range of insight, analytical and business partnering experience to the Customer Success Team. He has worked...

Matt brings a wide range of insight, analytical and business partnering experience to the Customer Success Team. He has worked across FMCG, telecoms, and financial services industries, both in the UK and in his native New Zealand. Matt enjoys all sports and has played cricket in 7 countries.

Colin Law

Software Architect

Colin is an experienced software architect, technical and team lead. He has a wide range of experience including audio/visual, medical...

Colin is an experienced software architect, technical and team lead. He has a wide range of experience including audio/visual, medical imaging, oil & gas, mobile logistics, risk management and public sector. He obviously still buys LPs, grinds coffee by hand (thanks Steven!) and thinks Greg Dulli can do no wrong.

Jim Paton

Lead Developer

Jim previously worked with Steven when freelancing on a large development project. He has been writing software for nearly three...

Jim previously worked with Steven when freelancing on a large development project. He has been writing software for nearly three decades, initially as a hobby before turning professional in the mid-Nineties. He holds a BSc from the University of Strathclyde and an MSc in Information Technology from the University of Paisley. When not cutting code he enjoys making strange noises with guitars and synthesizers, occasionally resulting in music.

Asia

Shannon Ching Wei Liew

Business Development Director

Shannon has 15 years of experience working with leading consumer goods suppliers & retailers and holds BSc in Marketing &...

Shannon has 15 years of experience working with leading consumer goods suppliers & retailers and holds BSc in Marketing & Information Technology from the University of Technology Sydney. Her recent experience includes setting up a mobile crowdsourcing company which expanded into South East Asia and consulting for dunnhumby in Asia working with Tesco Pte Ltd. She once wrote and coded a “Digimon” battling game using Visual Basic & C++. She loves the Myers Briggs personality study and is also an avid Pokemon Go fan. She is still trying to master the handstand, exploring the art of Yoga!