We're on a mission to harness the power of big data to bring an unprecedented depth of customer insight.

Big Data for Humans was founded in 2014, not by a typical team of 'tech guys' but by a group of highly experienced retailers with decades of shop floor customer experience under their belts. They are on a mission to harness the power of big data to bring an unprecedented depth of insight into customers - not just as lines on a spreadsheet but as 'humans' with unique tastes, needs, life cycles and spending habits.

Big Data for Humans is an alumni of Techstars London and has a 40 strong team across four offices in London, Glasgow, Singapore and Malaysia. The business received $1.2 million investment funding in June 2015 and a further $3 million in July 2016. Clients include Air Asia, Tesco and Selfridges Ltd.

As marketers fuelled by an obsession with customers we enjoyed first hand success through running customer centric marketing plans, but as technologists we knew how hard it was to execute on their data.

So we discovered a way to automate actionable customer insights using networks and founded Big Data for Humans so any marketer can deploy the technology. The results have been incredible!

Peter Ellen CEO Co-Founder

Meet Our Humans

Europe

Peter Ellen

CEO, Co-Founder

Peter is a serial entrepreneur with over 25 years experience in the retail and software industries, previously co-founding the retailer...

Peter is a serial entrepreneur with over 25 years experience in the retail and software industries, previously co-founding the retailer Fopp [sold to HMV], and Maxymiser Inc. [sold to Oracle]. Peter studied marketing at Post Grad, MCIM. Peter played alto sax on the seminal NME indie album C86.

Steven Rose

CTO, Co-Founder

Steven is a veteran of the marketing software and CRM industries having built solutions for some of the world’s leading...

Steven is a veteran of the marketing software and CRM industries having built solutions for some of the world’s leading banks and retailers. Steven studied high-performance computing from the Edinburgh Parallel Computing Centre and graduated from Manchester Business School. Steven loves greyhounds, having adopted several ex-racers.

Javier Brage

COO

Javier has over 20 years' expertise in high growth companies, typically taking start-ups from seed investment to acquisition. For the...

Javier has over 20 years' expertise in high growth companies, typically taking start-ups from seed investment to acquisition. For the last 6 years, he was CFO/COO at Maxymiser which was acquired by Oracle in 2015. Outside work you will find him training for triathlons and duathlons, where he continues to represent Great Britain in his age category.

Angela McCourt

VP Talent

Angela has 20 years experience of HR Leadership with Fopp, TopShop, Apple and Viacom. She has an HR degree and...

Angela has 20 years experience of HR Leadership with Fopp, TopShop, Apple and Viacom. She has an HR degree and MBA from GCU and is passionate about engaging and developing Talent. Angela loves hunting for vintage treasures at car boot sales.

Sheila Power

Chief Strategy Officer

Sheila has over 15 years of customer centric retailing experience. She has worked with some of the world's leading retailers...

Sheila has over 15 years of customer centric retailing experience. She has worked with some of the world's leading retailers across gas & convenience, grocery, apparel and department stores. She holds a BSc in Economics & Statistics from University College London.

Ian Webster

Chief Customer Officer

Ian has a passion for finding value in data, which he has practiced in some of the world's largest telecoms...

Ian has a passion for finding value in data, which he has practiced in some of the world's largest telecoms and financial services enterprises, as well as growth online businesses. Ian studied Mathematics at the University of Oxford, and Entrepreneurship at Babson College, Massachusetts.

Sarah Jarvis

Senior Solutions Consultant

Sarah has +8 years' experience in customer analytics, loyalty and CRM. She has supported a diverse range of businesses throughout...

Sarah has +8 years' experience in customer analytics, loyalty and CRM. She has supported a diverse range of businesses throughout Europe and Africa in becoming more customer-centric, working primarily with Grocers & FMCGs, Health & Beauty specialists and Restaurants.

Kenz Mroue

Business Development Manager EMEA

Kenz comes from a luxury retail and travel background. She holds a BSc in Management with Marketing from Royal Holloway,...

Kenz comes from a luxury retail and travel background. She holds a BSc in Management with Marketing from Royal Holloway, University of London and is fluent in 3 languages. She is an avid traveller and aims to wander through as many cities as possible.

Nico Gomez

Business Development Manager EMEA

Nico has 7+ years experience in the MarTech, SaaS, start-up world. During this time he's helped global retail & travel...

Nico has 7+ years experience in the MarTech, SaaS, start-up world. During this time he's helped global retail & travel brands unlock their big data; driving more relevant and effective personalisation, retention and acquisition. While he has a passion for technology, Nico is also an avid tennis and golf player with fluency in English and Spanish!

Hazel Morton

Customer Outreach Manager

Hazel has been with Big Data for Humans for two years and loves how our family of humans has grown....

Hazel has been with Big Data for Humans for two years and loves how our family of humans has grown. She graduated from Lancaster University with a first class BBA degree in Business Management, where she also got the opportunity to live, study and surf out in Australia. One of Hazel's biggest achievements was completing Jailbreak and managing to get to Amsterdam without spending a penny.

Matt McMillin

Customer Success Manager

Matt brings a wide range of insight, analytical and business partnering experience to the Customer Success Team. He has worked...

Matt brings a wide range of insight, analytical and business partnering experience to the Customer Success Team. He has worked across FMCG, telecoms, and financial services industries, both in the UK and in his native New Zealand. Matt enjoys all sports and has played cricket in 7 countries.

Clair Connolly

Client Relationship Manager

Clair joined with a strong background in Customer Marketing; both Retailer-side and Service Provider-side. Prior to joining us she led...

Clair joined with a strong background in Customer Marketing; both Retailer-side and Service Provider-side. Prior to joining us she led relationship management for, CRM focused marketing agency, Blueberry Wave, and previously managed Loyalty for M&Co - giving her a solid grasp on CRM from the Retailer's perspective.

Jamal Smith Rowe

Finance Executive

Jamal entered the world of Finance after graduating from the University of Nottingham with a Degree in Mathematics. At the...

Jamal entered the world of Finance after graduating from the University of Nottingham with a Degree in Mathematics. At the beginning of the year he started his ACCA qualification. Jamal was part of a steel band for 7 years and played at Notting Hill carnival.

Noori Choudhury

Inside Sales Executive

Noori's experience in sales stems across CRM, ERP, Software and Finance. She also holds a degree in IT & Business...

Noori's experience in sales stems across CRM, ERP, Software and Finance. She also holds a degree in IT & Business Management. Noori loves travelling and is a complete foodie with a particular taste for Turkish food. She has both a caring and daring nature, with zip lining in Thailand already ticked off the bucket list!

Colin Law

Software Architect

Colin is an experienced software developer, architect, technical and team lead. He has a wide range of experience including audio/visual,...

Colin is an experienced software developer, architect, technical and team lead. He has a wide range of experience including audio/visual, medical imaging, oil & gas, mobile logistics, risk management and delivery to public sector clients at Lockheed Martin. He still buys LPs and thinks Greg Dulli can do no wrong.

Martin Keane

Product Owner

Martin has spent much of his career in digital marketing, leading on campaigns for several major Scottish charities; after graduating...

Martin has spent much of his career in digital marketing, leading on campaigns for several major Scottish charities; after graduating with a 1st class honours degree in International Marketing from UWS. His continually growing interest in the technical aspects of all things digital led him down the product management path in recent years. When he isn't at work he can be found eating houmous or dancing around the living room with his daughters amongst other things.

Chris MacDonald

Developer

Chris is a tea-fueled full-stack developer who graduated from the University of Strathclyde with a MEng with Distinction in Computer...

Chris is a tea-fueled full-stack developer who graduated from the University of Strathclyde with a MEng with Distinction in Computer Science in 2013. In his spare time he is developing video games as a hobby.

Dileepa Ranaweera

Quality Assistant Analyst

Dileepa has 10 years experience in software testing. He holds a BSc degree from the University of Delhi, India and...

Dileepa has 10 years experience in software testing. He holds a BSc degree from the University of Delhi, India and completed his MBA at University of Kelaniya, Sri Lanka. Dileepa believes in success via team work and likes cultural diversity. He loves traveling, cricket and software testing is a part of his life!

Jim Paton

Lead Developer

Jim previously worked with Steven when freelancing on a large development project. He has been writing software for nearly three...

Jim previously worked with Steven when freelancing on a large development project. He has been writing software for nearly three decades, initially as a hobby before turning professional in the mid-Nineties. He holds a BSc from the University of Strathclyde and an MSc in Information Technology from the University of Paisley. When not cutting code he enjoys making strange noises with guitars and synthesizers, occasionally resulting in music.

James Fittes

Developer

James has been working in IT since graduating from the University in Edinburgh. James enjoys a challenge and has worked...

James has been working in IT since graduating from the University in Edinburgh. James enjoys a challenge and has worked in a variety of roles from software development, GIS data management, and testing. Most recent of which was completing the Royal Navy basic training in Plymouth. James has a passion for all things on two wheels both motorbikes and bicycles.

Chris Adams

Data Engineer

Chris has worked as a data and insight analyst in financial services and media since studying Mathematics at the University...

Chris has worked as a data and insight analyst in financial services and media since studying Mathematics at the University of St Andrews. Chris loves live music and tries to go at least one gig a month.

Boris Levanov

Software Tester

Boris has over 6 years of professional experience as a Quality Assurance specialist. He finished Glasgow Caledonian University with a...

Boris has over 6 years of professional experience as a Quality Assurance specialist. He finished Glasgow Caledonian University with a first class BEng degree in Networked Systems Engineering. His achievements also include volunteering to troubleshoot the live BBC broadcast network at the Glasgow 2014 Commonwealth games. Boris enjoys visiting other countries to learn various different cultures, preferably while cycling. Learning new languages is always a bonus!

Asia

Emma Mourad

Managing Director APAC

Emma has spent the last 8 years living in Asia with her family, and has experience across the software, social...

Emma has spent the last 8 years living in Asia with her family, and has experience across the software, social media and SaaS platforms. She was one of the first LinkedIn employees in Asia, and loves traveling around the region. Downtime for her is running around with her two young daughters, and her dream is to one day get time for a hobby!

Helena Wasserman

CMO APAC

Helena was an associate at the leading technology accelerator and investor, Techstars, prior to joining the company. She holds a...

Helena was an associate at the leading technology accelerator and investor, Techstars, prior to joining the company. She holds a BA from The New School University and an MSc in Management from London School of Economics. Helena shoots and collects contemporary photography.

Karen Ooi

Senior Solutions Consultant APAC

Karen graduated with BEng from University Technology Malaysia and MBA from University of South Australia. She enjoys helping clients grow...

Karen graduated with BEng from University Technology Malaysia and MBA from University of South Australia. She enjoys helping clients grow business through CRM analytics, strategy and campaigns. Prior to joining, she managed loyalty program for Esso and Mobil service stations. When not working, Karen thirsts for exploration, travel and growth. She finds cooking therapeutic.

Sannia Iqbal

Inside Sales Executive APAC

Sannia single-handedly built a clothing business even before she graduated. She is an eager and restless learner with strong entrepreneurial...

Sannia single-handedly built a clothing business even before she graduated. She is an eager and restless learner with strong entrepreneurial skills who wants to own her career in Sales. Sannia loves to travel to new destinations and enjoy different cuisines!

Harvey Lee Jien Long

Inside Sales Executive APAC

Harvey joins us with over 2 years’ experience in a B2B environment, holding a BSc in Management from the University...

Harvey joins us with over 2 years’ experience in a B2B environment, holding a BSc in Management from the University of Manchester. He’s an explorer of life, believing in humanity's unique ability to overcome obstacles and what divides us. Harvey views the mountains as his home and has temporarily based himself in the city to dabble in technology!

Ng Siew Hoon

Customer Success Manager APAC

Siew Hoon brings years of experience in delivering loyalty, analytics and CRM strategies to clients across the Retail, Ecommerce, Fuel...

Siew Hoon brings years of experience in delivering loyalty, analytics and CRM strategies to clients across the Retail, Ecommerce, Fuel & Banking sectors. Prior to joining Big Data for Humans, she managed the SMB Partner Channel Marketing Program at Microsoft. In her spare time, Siew Hoon loves spending time with her two boys and counts photography, calligraphy and flower arranging as hobbies.

Shannon Ching Wei Liew

Business Development Director

Shannon has 15 years of experience working with leading consumer goods suppliers & retailers and holds BSc in Marketing &...

Shannon has 15 years of experience working with leading consumer goods suppliers & retailers and holds BSc in Marketing & Information Technology from the University of Technology Sydney. Her recent experience includes setting up a mobile crowdsourcing company which expanded into South East Asia and consulting for dunnhumby in Asia working with Tesco Pte Ltd. She once wrote and coded a “Digimon” battling game using Visual Basic & C++. She loves the Myers Briggs personality study and is also an avid Pokemon Go fan. She is still trying to master the handstand, exploring the art of Yoga!