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Supercharging customer marketing - from £10 takeaways to £10,000 tiaras

Ian Webster, Chief Customer Officer

I've never drawn the parallel before between my Friday night Lamb Jalfrezi and exquisite handmade jewellery. However, it turns out there's more to selling these products than meets the eye. At the first of our Retail Leaders workshops this week, JustEat and Liberty found they had common ground when it comes to understanding their clientele: how can retailers use their customer data to predict when they will be buying next?…