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In my opinion: retention marketing is key in retail, says Peter Ellen

Peter Ellen, CEO

Catching and re-engaging customers whose shopping habits are slowing down or are at risk of stopping altogether is both easier and more cost-effective than recruiting new ones, argues Peter Ellen, CEO and founder, Big Data for Humans First Published : 11/04/2017 on The Retail Times: http://www.retailtimes.co.uk/opinion-retention-marketing-key-retail-says-big-data-humans/…