Big Data for Humans named as a selected Vendor in Forrester’s Now Tech: Customer Analytics Technologies

12 February 2018

Hazel has been with Big Data for Humans for two years and loves how our family of humans has grown. She graduated from Lancaster University with a first class BBA degree in Business Management, where she also got the opportunity to live, study and surf out in Australia. One of Hazel's biggest achievements was completing Jailbreak and managing to get to Amsterdam without spending a penny.

Big Data for Human is delighted to announce we have been named as a selected Vendor in Forrester’s Now Tech: Customer Analytics Technologies, Q1 2018

Landscape: The Customer Analytics Playbook; By: Brandon Purcell; February 12th, 2018

The report advises customer insight professionals on what value they can expect from a customer analytics technology provider and helps them to select vendors based on size and functionality.

Within the Report Big Data For Humans is classed as a Customer Analytics solution. Also described as Do-it-for-me (DIFM). With the definition concluding Customer analytics solutions deliver customer insights directly to business decision makers.

The report highlights the fact DIFM vendors can create behavioral segments automatically, without the need for a data scientist. These solutions accelerate speed-to-value.

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The full report is available here for Forrester subscribers or for purchase.

 

We are very proud to have been selected to appear in the report – if you’d like to further discuss our selection or hear more about our solution, please contact Hazel Morton (hazel@bigdataforhumans.com).