Big Data for Human is delighted to announce we have been named as a selected Vendor in Forrester’s Now Tech: Customer Analytics Technologies, Q1 2018
Landscape: The Customer Analytics Playbook; By: Brandon Purcell; February 12th, 2018
The report advises customer insight professionals on what value they can expect from a customer analytics technology provider and helps them to select vendors based on size and functionality.
Within the Report Big Data For Humans is classed as a Customer Analytics solution. Also described as Do-it-for-me (DIFM). With the definition concluding Customer analytics solutions deliver customer insights directly to business decision makers.
The report highlights the fact DIFM vendors can create behavioral segments automatically, without the need for a data scientist. These solutions accelerate speed-to-value.