27th October 2017
We are excited to announce that Big Data for Humans has won the award for the 'Most effective use of Data' at The Drum Digital Trading Awards APAC.
On Friday's award ceremony hosted in Singapore, Big Data For Humans were announced as the winners of the 'Most effective use of data' award for our Cross-Channel Personalised Customer Retention campaign for 7-eleven Philippines.
The Drum, Europe's largest media and marketing website, recently partnered with industry experts to host the first Drum Digital Trading Awards in APAC. The focus of the awards is to showcase the work of innovative companies who are delivering successful digital strategies for their clients, celebrating excellence and giving great companies the recognition they deserve.
Our award winning campaign:
7-eleven Philippines drove 903k Pesos incremental spend in just two weeks by using Big Data for Humans' Customer Graph™ software to analyse their treasure trove of customer data. They identified every individual customer flagged as 'at risk' and targeted them with personalised promotions; executed across channels to increase effectiveness.
We'd like to say a big thank you to all the judges for choosing us and a huge congratulations to 7-eleven Philippines for being fantastic clients and driving such outstanding results.
You can see our entry here.