Our Story

Meet the Big Data for Humans team

Big Data for Humans democratizes customer insights so that business leaders have the pulse of their customers and marketers run profitable campaigns. Our software is the world's first automated customer insights engine which uses networks to analyse customers so that anyone in your business from management, the marketing department and data scientists can generate more revenue.

As marketers fuelled by an obsession with customers we enjoyed first hand success through running customer centric marketing plans, but as technologists we knew how hard it was to execute on their data. So we discovered a way to automate actionable customer insights using networks and founded Big Data for Humans so any marketer can deploy the technology. The results have been incredible!

Big Data For Humans was founded in 2014 and is backed by a leading group of transatlantic investors including Techstars, EC1 Capital and Firestartr.

Peter Ellen

CEO, Co-founder

Meet The Team

Peter Ellen - CEO, Co-founder

Peter is a serial entrepreneur with over 25 years experience in the retail and software industries, previously co-founding the retailer Fopp [sold to HMV], and Maxymiser Inc. [sold to Oracle]. Peter studied marketing at Post Grad, MCIM. Peter played alto sax on the seminal NME indie album C86.

Steven Rose - CTO, Co-founder

Steven is a veteran of the marketing software and CRM industries having built solutions for some of the world’s leading banks and retailers. Steven studied high-performance computing from the Edinburgh Parallel Computing Centre and graduated from Manchester Business School. Steven loves greyhounds, having adopted several ex-racers.

Helena Wasserman - CMO APAC

Helena was an associate at the leading technology accelerator and investor, Techstars, prior to joining the company. She holds a BA from The New School University and an MSc in Management from London School of Economics. Helena shoots and collects contemporary photography.

Ian Webster - Chief Customer Officer

Ian has a passion for finding value in data, which he has practiced in some of the world's largest telecoms and financial services enterprises, as well as growth online businesses. Ian studied Mathematics at the University of Oxford, and Entrepreneurship at Babson College, Massachusetts. Ian is 46% of the way to visiting every state of the USA.

Colin Law - Lead Developer

Colin is an experienced software developer, architect, technical and team lead. He has a wide range of experience including audio / visual, medical imaging, oil & gas, mobile logistics, risk management and delivery to public sector clients at Lockheed Martin. He still buys LPs and thinks Greg Dulli can do no wrong.

Graham Breckney - Developer

Graham previously worked on 'the hardware side', having run his own IT services business for a number of years.  He recently retrained (getting a degree in software development) to do 'what he always wanted to do' (programming) and joined the team during summer 2015.

Jim Paton - Lead Developer

Jim previously worked with Steven when freelancing on a large development project. He has been writing software for nearly three decades, initially as a hobby before turning professional in the mid-Nineties. He holds a BSc from the University of Strathclyde and an MSc in Information Technology from the University of Paisley. When not cutting code he enjoys making strange noises with guitars and synthesizers, occasionally resulting in music.

Hazel Morton - Customer Outreach Manager

Hazel has joined our sales team following two years in the fast paced world of Recruitment. She graduated from Lancaster University with a first class BBA degree in Business Management, where she also got the opportunity to live, study and surf out in Australia. Hazel managed to get to Amsterdam without spending a penny.

James Fittes - Developer

James has been working in IT since graduating University in Edinburgh in. James enjoys a challenge and has worked in a variety of roles from software development, GIS data management, and testing. Most recent of which was completing the Royal navy basic training in Plymouth. James has a passion for all things on two wheels both motorbikes and bicycles.

Matt McMillin - Customer Success Manager

Matt brings a wide range of insight, analytical and business partnering experience to the Customer Success Team. He has worked across FMCG, telecoms, and financial services industries, both in the UK and in his native New Zealand. Matt enjoys all sports and has played cricket in 7 countries.

Radoslaw Lisowski - Developer

Rad graduated from Wroclaw University of Technology in Poland with an Engineering degree in Computer Science. He moved to Scotland to change his environment and find Nessie. He is a full stack developer who enjoys being pushed out of the comfort zone. When he is not at work he is out mountain biking.

Matt Rees - VP Business Development

Matt is a sales leader with a 12-year track record of successfully delivering the numbers for a growing number of SaaS technology companies. He has led the sales machine to completion of two acquisitions most recently Maxymiser to Oracle.  Matt loves hills – providing he’s got a bike or a snowboard.

Sheila Power - Managing Director APAC

Sheila has over 15 years of customer centric retailing experience. She has worked with some of the world's leading retailers across gas & convenience, grocery, apparel and department stores.  She holds a BSc in Economics & Statistics from University College London.

Javier Brage - CFO

Javier has over 20 years’ expertise in high growth companies, typically taking start-ups from seed investment to acquisition. For the last 6 years, he was CFO/COO at Maxymiser which was acquired by Oracle in 2015. Outside work you will find he training for triathlons and duathlons, where he continues to represent Great Britain in his age category.

Angela McCourt - VP Talent

Angela has 20 years experience of HR Leadership with Fopp, TopShop, Apple and Viacom. She has an HR degree and MBA from GCU and is passionate about engaging & developing Talent. Angela loves hunting for vintage treasures at car boot sales.

Jamal Smith Rowe - Finance Executive

Jamal entered the world of Finance after graduating from the University of Nottingham with a Degree in Mathematics. At the beginning of the year he started his ACCA qualification. Jamal was part of a steel band for 7 years and played at Nottinghill carnival.

Dileepa Ranaweera - Quality Assistant Analyst

Dileepa has 10 years experience in software testing. He holds BSc degree from University of Delhi, India and completed his MBA at University of Kelaniya, Sri Lanka. Dileepa believes in success via team work and likes cultural diversity. He loves traveling, cricket and software testing is a part of his life!

Sannia Iqbal - Inside Sales Executive APAC

Sannia single-handedly built a clothing business even before she graduated. She is an eager and restless learner with strong entrepreneurial skills who wants to own her career in Sales. Sannia loves to travel to new destinations and enjoy different cuisines!

Amanda Hamilton - Data Engineer

Amanda has joined our Data Engineering Team in 2016 holding an LLB from the University of Strathclyde, an LLM in Law from the University of Aberdeen, A PG Dip in Russian Language from the University of Glasgow and a PG Dip in Law from the University of Strathclyde. With a passion for volunteering Amanda holds both Director and Non-Executive Director roles in various Scottish charities.

Martin Keane - Product Owner

Martin has spent much of his career in digital marketing; leading on campaigns for several major Scottish charities. His continually growing interest in the technical aspects of all things digital led him down the product management path in recent years. When he isn’t at work he can be found eating houmous or dancing around the living room with his daughters amongst other things.

Chris Adams - Data Engineer

Chris has worked as a data and insight analyst in financial services and media since studying Mathematics at the University of St Andrews. Chris loves live music and tries to go to at least one gig a month.

Chris MacDonald - Developer

Chris is a tea-fueled full-stack developer who graduated from the University of Strathclyde with a MEng with Distinction in Computer Science in 2013; he's been happily programming ever since! In his spare time he is either developing video games as a hobby or trying out a new recipe for his slow cooker. 

Clair Connolly - Client Relationship Manager

Clair joined with a strong  background in Customer Marketing; both Retailer-side and Service Provider-side. Prior to joining us she led relationship management for, CRM focused marketing agency, Blueberry Wave, and previously managed Loyalty for M&Co - giving her solid grasp on CRM from the Retailer's perspective. 

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