Following the sellout success of the Singapore Workshop in March, with over 20 attendees from top retailers including Lazada, Zalora and Sephora, Big Data for Humans is delighted to host another of these workshops in May:
"Supercharge your Customer Marketing"
This is a free-to-attend breakfast workshop hosted by Peter Ellen, CEO of Big Data for Humans and previous MD of retailer Fopp.
Following the sellout success of the London Workshop in February, with over 30 attendees from top retailers including Debenhams, Ralph Lauren and ASOS, Big Data for Humans is delighted to host another of these workshops in April:
"Supercharge your Customer Marketing"
This is a free-to-attend breakfast workshop hosted by Ian Webster CCO of Big Data for Humans; featuring Peter Ellen, CEO of Big Data for Humans and previous MD of retailer Fopp.Click to see more information
At Big Data for Humans’ Breakfast Workshop, Supercharging Customer Marketing, an audience of Marketing and CRM professionals from 20 Retailers debated the relative importance of Acquisition, Upsell, Cross-Sell, Trading, Retention and Win-Back.
Retailers lose up to half of their active customers every year, to competitors, alternative products and inertia. It’s therefore not surprising that Retention came out as the number 1 priority for this audience. This event will cover in-depth three techniques used by Big Data for Humans’ Retail clients to reduce this terrifying churn rate: Triggered Retention campaigns; Welcome programmes; and Clienteling initiatives.Click to see more information
Following the sell out success of the London Workshop, with over 30 attendees from top retailers including Debenhams, Ralph Lauren and ASOS, Big Data for Humans APAC hosted a fantastic workshop at the amazing Working Capitol, based in central Singapore.
"Enabling your Marketers to supercharge your Customer Marketing"
This free-to-attend breakfast workshop was hosted by Sheila Power MD of Big Data for Humans; featuring Peter Ellen, CEO of Big Data for Humans and previous MD of Retailer Fopp.Click to see more information
Big Data for Humans, the marketer-focused Customer Analytics leader, hosted a free-to-attend workshop in the stunning new space at the top of Foyles bookstore in Central London.
"Enabling your Marketers to actively improve the value of your Customers"
At the breakfast workshop our Chief Customer Officer, Ian Webster, joined by Foyles CEO Paul Currie, used a series of case studies to illustrate how Marketing teams are able to supercharge their Customer Marketing. Alongside a hands on session, where the attendees were introduced to the Customer Marketing Playbook.Click to see more information
Following the success of our dinner in Kuala Lumpur, we continued our series with a dinner in Singapore. Senior Retail executives joined us to exchange ideas on innovation in marketing personalisation, as well as network over wine and delicious middle eastern food.Click to see more information
We hosted the first in our series of exclusive dinners across Asia in Kuala Lumpur at Neo Tamarind. The invitation-only dinner gave the attendees an opportunity to discuss how to drive value from customer data and meet like-minded senior executives.Click to see more information
Great to see leaders in retail, travel and tech attending our launch event in Singapore. Hosted in our new offices in the Working Capitol we got the chance to introduce ourselves to the Singapore community.
Click to see more information
“It’s never been a better time to be a marketer” according to Ashu Garg of Foundation Capital, who has also proclaimed that it is now the Decade of the CMO, seeing a 10x increase in marketing tech spend over the next 10 years. According to a recent Gartner survey, over 400 CEOs recognize that digital marketing, e-commerce and customer experience are the most important areas for their businesses over the next decade. These statements illustrate that technology, data and customer-centric innovations are top priorities, and it is down to marketing professionals to drive change.
So what does this mean for the modern marketer? How does one harness data and technology to develop greater customer-centricity?
We are bringing in thought leaders from retailers like ASOS, French Connection, leading independent retailer Fishpools and Virgin Insights. They will reveal how marketing and data strategies are driving companies to implement a customer-centric decision-making culture.Click to see more information