Here you will find a collection of blog posts, reports, interviews, infographics and more – from marketing, big data to leadership in the age of the customer.
Traditional customer groupings like geography and status have been broken down: social networks span place, age, attitude, and class. Just as the social barriers have changed so too has the approach of targeting customers. The customer network recognizes that customers are no longer restricted by their demographics.Download PDF (820kb)
The input and output formats for data are simple batched files which we pre-configure to work with any system. Our team get this all set up for you at the start.
Not much at all and we have a team of experts on hand to make it easy. Once the set-up is done it is quick to repeat.
We start with transactional data and can then add any other data as profiling attributes over time. This enriches the insight and enables customization for countless use cases.
Yes - Our software consumes data from any channel and creates action plans for each channel.
Our software is the world’s first customer analytics engine that uses big data and customer networks but makes these things easy for anyone in the marketing team to use.
Theoretically you could, but you’d need a small army of them, and a bigger army of IT guys on the job full time.
It enables personalization to be dramatically more effective, since customers can be incentivized with offers that reflect their requirements, life-stage and value.
Action plans are automated for each of your channels, like email, mobile push and POS vouchers, then target groups can be fired into your software ready for campaigns.
Yes - output data is in standard open formats that can be consumed by any tool sets for “train of thought analysis”.
With more timely and actionable customer data, campaigns can be more powerful including incentives, products and promotions what make customers act.
By automating the key elements of transactional data science and customer profiling, data scientists are free from baby-sitting existing segment models with their IT teams. As a result they can conduct creative analysis that adds new value to the business.
The sales data for every business provides a competitive advantage. By understanding the way customers consume products and services, businesses are able to have a unique view of their customers at any point of time. Through the use of the data, businesses are able to see how their customers are changing and alter their marketing strategies to get results and increase revenue.
In two key ways:
1. We place genuine customer centric data at the center of planning and reporting processes.
2. Our software is at least 10x faster than current technology, so your insights and actions are at the speed of customers and not the IT team.