Opportunities of GDPR- The 5 Step Plan for GDPR and Customer Communications Success

Webinar : 23 January 2018

Date & Time

Tuesday, 23 January, 2018
10:00 - 10:45 GMT

This Webinar is now available below on demand.

In conjuction with:

Retail Leaders Series - The 5 Step Plan for GDPR and Customer Communications Success

By Q2 of 2018 customers will actively choose to have a relationship with your business. In conjunction with the DMA this webinar provides practical guidance for marketers on GDPR compliance. During the sesson we will:
  • Explore what GDPR means for front-line marketers' communication plan and campaigns.
  • Consider what GDPR means for customer experience.
  • Present a 5 step plan for successful customer communications success in a post GDPR world.
You'll also get the opportunity to ask questions to our experts; within your confirmation of registration email will be a link to Slido where you can add your questions and vote for those you'd like answered.

Presented by:

Peter Ellen - CEO Big Data for Humans Peter is a serial entrepreneur with over 25 years’ experience in the retail and software industries, previously co-founding the retailer Fopp [sold to HMV], and Maxymiser Inc. [sold to Oracle]. He's spent the past few years travelling the world speaking to retail leaders, from high end luxury brands to FMCG and supermarket chains, about how to deal with their customer data and create successful communication strategies.
John Mitchison - Director of Policy and Compliance DMA John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both. In recent years, he has worked closely with industry groups like the Data Protection Network and the DMA’s Responsible Marketing Committee as well as regulators like the Information Commissioners Office, Fundraising Regulator and Ofcom to develop guidance in a changing legislative landscape. His current focus is on issues around data protection, ensuring businesses can successfully prepare themselves for the upcoming EU General Data Protection Regulations (GDPR) and ePrivacy Regulations.