Peter Ellen - CEO Big Data for Humans
Peter is a serial entrepreneur with over 25 years’ experience in the retail and software industries, previously co-founding the retailer Fopp [sold to HMV], and Maxymiser Inc. [sold to Oracle].
He's spent the past few years travelling the world speaking to retail leaders, from high end luxury brands to FMCG and supermarket chains, about how to deal with their customer data and create successful communication strategies.
John Mitchison - Director of Policy and Compliance DMA
John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both.
In recent years, he has worked closely with industry groups like the Data Protection Network and the DMA’s Responsible Marketing Committee as well as regulators like the Information Commissioners Office, Fundraising Regulator and Ofcom to develop guidance in a changing legislative landscape. His current focus is on issues around data protection, ensuring businesses can successfully prepare themselves for the upcoming EU General Data Protection Regulations (GDPR) and ePrivacy Regulations.